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Great
selling ideas from the Idea Group Files.
 Sample
Product
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Product:
Snafooz Foam Puzzle Cube
Client: Health
Care Provider
Objective: Educate
About Benefit Options & Build Client Loyalty
Target Audience:
Employees of Group Clients
When & Where Used:
Semi-Annual Open Enrollment Visits
This national insurance company hands out puzzle cubes
to employees during these meetings, which take place once
or twice every year for most employers. Imprinted on each
of the six pieces are different insurance plans the employees
can choose from, along with the message "Your Family’s
Health Care Solutions." This helps to reinforce the
different options during the meetings. The company uses
a variety of colors and skill levels, which adds challenge
and fun to the learning process, while building awareness
and loyalty among the employees and decision makers.
Related Ideas:
401-K & Financial Providers, Employee Benefit Programs,
Safety Incentives, Company Picnics & Events, Mergers
& Acquisitions. |
|
 Sample
Product
|
Product:
Snafooz Foam Puzzle Cube
Client: Advertising
& Communications Firm
Objective: Develop
Web Traffic & Sales Leads
Target Audience:
Communications Trade Show Attendees
When & Where Used:
Handouts at the Show
This communications firm was interested in building traffic
on their new website. The six pieces of the puzzle were
imprinted with products and services the firm promotes.
On the top frame was printed the message "For Marketing
& Communications Solutions, Call XXX Communications"
and on the bottom frame "For Puzzle Solutions, go
to www.xxxcommunications.com."
The company posts a .PDF file of solutions on their website,
supplied free by Idea Group. The number of web hits and
puzzle solution downloads are tracked on counters, and
respondents are contacted by Account Executives for follow-up.
Related Ideas:
Internet, Websites, Trade Shows, Direct-Mail, Technology,
Ad Agencies. |
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Sample
Product
|
Product:
Snafooz Foam Puzzle Cube
Client: Navigation
Equipment Manufacturer
Objective: Develop
Booth Traffic
Target Audience:
Potential Buyers of GPS Devices
When & Where Used:
Pre-Show Mailing & Trade Show
This GPS manufacturer attends trade shows in the boating,
aviation and sporting goods markets throughout the year.
Prior to each show, they mail registered attendees a flat
puzzle with one piece removed, imprinted on the top frame
with the message "For the Missing Piece to your GPS
Puzzle, visit us at Booth ____." The missing pieces
are passed out at the booth. Each of the six parts of
the puzzle promotes features and benefits of several GPS
models. The promotion is so successful it has been used
repeatedly for several years.
Related Ideas:
Trade Shows, Conventions, Pre-Show, Mailings, OEM Market,
Event Planners. |
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 Sample
Product
|
Product:
Multi-Color Foam Keytag
Client: Museum
Objective: Retail
Item
Target Audience:
Children & Adult Visitors
When & Where Used:
Museum Gift Shop
The ship "Lighthouse" was, in the early 1900s,
a floating Lighthouse Ship in Chesapeake Bay. Now landlocked
as a museum, it is open for daily tours and is part of
the "Ghost Walk Tour" of Old Portsmouth. Our
multi-color foam keytag, which features three layers of
foam in different colors, was a "natural" to
underscore the museum’s red, white & blue colors.
Additionally the low-cost custom die made for a distinctive
look without the customary expense.
Related Ideas:
Custom Shapes, Floatable Keytags, Boating, Retail, Hotels,
Souvenirs. |
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 Sample
Product
|
Product:
Flip-Flop Fun Kits
Client: Cruise
Ship Line
Objective: Promote
Health, Develop Customer Loyalty, & Retail Sales
Target Audience:
Primarily Adult
When & Where Used:
Onboard Cruises
The Flip-Flop Fun Kit, in the shape of a heart, is given
to each passenger participating in a daily jogging session
on the deck. It is also used as a Bingo prize, and sold
in the Ship’s gift shop. Every kit includes two matching
floatable keytags.
Related Ideas:
Airlines, Travel Incentives, Hotels. |
|
 Sample
Product
|
Product:
Flip-Flop Fun Kits
Client: X-Ray
& MRI Provider
Objective: Develop
Patient Loyalty
Target Audience:
Primarily Adult
When & Where Used:
During Appointment for MRI Exam
When doctors refer patients to this MRI company for an
exam, the patient receives a gift of these high-quality
foam sandals imprinted with the company’s logo. The
sandals replaced t-shirts as the preferred gift, and the
gift is so well received that the company decided to continue
it indefinitely.
Related Ideas:
Custom Shapes, Travel Industry, Medical Industry, Boating,
Retail, Hotels, Souvenirs. |
|
 Sample
Product
|
Product:
Bottle-It!
Client: FM Radio
Station
Objective: Promote
the Trade Name and Number
Target Audience:
15-45 year-old Rock Music Listeners
When & Where Used:
Outdoor Events
This local FM Rock station hands out the Bottle-It! at
all their outdoor promotions, imprinted with the station’s
trademark and FM call sign. The station’s marketing
manager believes that one of the best features is that
the people really like the product, and it is used over
and over again by the recipient, exposing the station
to new potential listeners.
Related Ideas:
Media Events, Sporting Events, Beverage Industry. |
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Sample
Product
|
Product:
Bottle-It!
Client: High School
Objective: Fundraiser
Target Audience:
Students & Adults
When & Where Used:
Various Fundraisers
A local High School sells the Bottle-It! imprinted with
their football team’s logo, at the games, and at
fundraising activities such as car washes. It is a natural
add-on to sales of soft drinks, and the funds go to help
with extra-curricular activities.
Related Ideas:
Schools, Fundraising, Outdoor Events. |
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Sample
Product
|
Product:
Bottle-It!
Client: Motorcycle
Manufacturer
Objective: Promote
New Clothing & Accessory Lines, & Website
Target Audience:
30-60 year-old Motorcycle Enthusiasts, Primarily Male
When & Where Used:
Outdoor Motorcycle Events
This maker of classic American motorcycles gives the Bottle-It!
to attendees at bike events throughout the year to promote
its branded clothing and accessory lines. Additionally,
the imprint promotes the company’s website and online
ordering. The Bottle-It! features high visibility during
the events as people walk around carrying and using the
product.
Related Ideas:
Outdoor Events, Picnics, Trade Shows, Entertainment, Sports
Events, Concerts. |
|
 Sample
Product
|
Product: Mr. Busby
Bookmark
Client: Nationally
Branded Toothpaste Co.
Objective: Educate
and Build Brand Awareness
Target Audience:
6-12 year-olds
When & Where Used:
Year-Round "Dentist on Wheels" Program
This manufacturer uses the Bunny Rabbit Bookmark as
a hand-out during its trips to inner-city communities.
Part of the company’s commitment to "give
back" to the community, these visits offer a chance
for less-than-privileged kids to get on-site checkups
and learn about dental care. The 3-D foam Bunny enhances
the brand’s own bunny character, which is printed
digitally in full color with their logo and the message
"Bright Smiles, Bright Futures."
Related Ideas:
Dental & Doctors’ Offices, Libraries &
Bookmobiles, Schools, Toy & Educational Products
& Services. |
|
 Sample
Product
|
Product: Magic-Cell
Auto Dash Pad
Client: Truck
Parts & Supplies Distributor
Objective: Build
Customer Loyalty & Promote the Company’s Toll-Free
Number
Target Audience:
Truck & Fleet Operators
When & Where Used:
Quarterly Catalog Mailing
This distributor included a Dash Pad, imprinted with
the company’s logo and toll-free number, as part
of their quarterly catalog mailing to 50,000 previous
customers and potentials. Contributing to its selection
was its size and weight, its cost-effective price, and
the fact that it would be placed on the dashboards of
vehicles where the toll-free number could be promoted.
New sales proved it to be a resounding success.
Related Ideas:
Automotive Parts, Tire & Wheel Mfrs, Freight Companies,
Fleet Operators, Suppliers & Insurers. |
|
Sample
Product
|
Product:
Magic-Cell Auto Dash Pad
Client: Long-Distance
Phone Company
Objective: Promote
New Cell Service
Target Audience:
Potential Cell Phone Buyers
When & Where Used:
Mall Kiosks All Year Long
A national long distance company gives the Magic-Cell
Auto Dash Pad to buyers of new cell phones at its mall
kiosks. The Dash Pads are imprinted with the company’s
trademark and toll-free number, along with a service mark
for a new cell service program. The company also displays
the new phones on the Dash Pads at their kiosks.
Related Ideas:
Cell-Phone Industry, Auto Sound Installers, Retailers. |
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